Projects. Alexandra Hermann - digital projects, websites, photography and marketing

Projects

Here I collect my own digital and creative projects, from early experiments to working products. Some are still in development and appear here only when they are ready to be made public.


Projects. Alexandra Hermann - digital projects, websites, photography and marketing

Crypto Step Guide

An information service for people who are buying or transferring cryptocurrency for the first time and are not sure where to start.

The service guides users through the process step by step: choosing a suitable way to buy based on their country and available payment methods, comparing options, understanding fees, and moving cryptocurrency to their own wallet. The information is based on verifiable sources and takes country-specific restrictions into account.

The project is currently at the MVP stage. The first version focuses on buying and transferring USDT and is being tested across several markets.

My role in the project: product idea and concept, market and user research, service structure, decision logic, UX, content, and MVP development.

Crypto-step-guide

Projects. Alexandra Hermann - digital projects, websites, photography and marketing

HEX

HEX is a marketing project for Russian-speaking entrepreneurs and small businesses working abroad.

We help businesses understand what they actually need at their current stage: refine their positioning, prepare for launch, build a digital presence, or rethink existing communication. The starting point is always the business problem, not a predefined tool or service.

I’m a co-founder of HEX and work on the project’s concept, positioning, strategy, and development.

I developed the HEX website entirely myself: from structure and content to design and technical implementation.

HEX marketing

Projects. Alexandra Hermann - digital projects, websites, photography and marketing

NORN

NORN is a project built around original travel experiences designed as a coherent way of discovering a country through places, people, and local context.

The project is being developed collaboratively. I work on the concept, positioning, travel structure, and user experience, while the website is developed entirely by me: from structure and content to design and technical implementation.