Curiosity is one of the things that defines me most. I’ve never been satisfied with simply knowing how to do something; I want to understand how it works. That’s why learning, for me, has never been limited to a single profession.
Over the years, I’ve studied and developed skills in marketing, economics and management, digital product management, website creation with and without code, photography, and the full process of film production.
I’ve worked on short film productions and written my own screenplays. Over time, these areas started to complement each other rather than pull in different directions: strategy helps me see the bigger system, photography sharpens my attention to detail, product work keeps the focus on people and their journey, and film and screenwriting help me understand how stories are built.
I’ve lived, studied and worked in different countries. That experience has strongly shaped the way I think about marketing and communication: the same message, product or image can be perceived very differently depending on language, culture and context.
My interests rarely remain just hobbies. I study languages, work with translation and localization, photograph a lot, travel, and hike in the mountains. All of this feeds back into my work through observations, ideas, a better understanding of people, and the way I develop projects.
I like finding connections between things that may seem unrelated at first and bringing them together into something coherent and clear.
YouTube Sasha_Hermann
On YouTube, I share short videos from travels and hikes: walks through cities, small stories about places, and moments I simply want to keep.
I rarely use voice-over. I prefer to leave space for the city itself, its sounds, pauses and small observations. Sometimes I add short subtitles when there’s something I want to share along the way.